Client since 2021
Airport Shoppes
Partnership2021—present
Business impactMore visits to the restaurants
Capabilities
Content · Data · Media
The challenge
We segment and promote airport restaurant content through data-informed decisions.
Approach
We segmented audiences for each restaurant, used performance data to prioritize content and media, and continuously optimized around the creative driving the most visits.
Documented outcome
More visits to the restaurants
ContentDataMedia